11 Stats Why Your Company Should Use Brand Advocates

 

1. 90% of all purchases are subjected to social influences.
2. 67% of shoppers spend more money online after seeing recommendations.
3. 90% of consumers trust recommendations from friends and acquaintances.
4. Customers referred by advocates have a 37% higher retention rate.
5. Content shared by employees receives 8X more engagement than content shared by brand channels.
6. Brand messages are re-shared 24 times more frequently when distributed by employees’ vs the brand.
7. Employee advocacy results in a 5x increase in web traffic and 25% more leads.
8. Advocates tell 2X as many people about their purchases than non-advocates.
9. Brand advocates recommend because of good experience 50% and a desire to help others 37%.
10. Brand advocates spend 2X more than average customers on their favorite’s brands.
11. Brand advocates are 75% more likely to share product information.

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Source: 11 Stats Why Your Company Should Use Brand Advocates