11 Stats Why Your Company Should Use Brand Advocates

 

1. 90% of all purchases are subjected to social influences.
2. 67% of shoppers spend more money online after seeing recommendations.
3. 90% of consumers trust recommendations from friends and acquaintances.
4. Customers referred by advocates have a 37% higher retention rate.
5. Content shared by employees receives 8X more engagement than content shared by brand channels.
6. Brand messages are re-shared 24 times more frequently when distributed by employees’ vs the brand.
7. Employee advocacy results in a 5x increase in web traffic and 25% more leads.
8. Advocates tell 2X as many people about their purchases than non-advocates.
9. Brand advocates recommend because of good experience 50% and a desire to help others 37%.
10. Brand advocates spend 2X more than average customers on their favorite’s brands.
11. Brand advocates are 75% more likely to share product information.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.
Source: 11 Stats Why Your Company Should Use Brand Advocates

 

4 Reasons Why You Should Care For Brand Advocates

Who are Brand Advocates?

“Your highly satisfied customers who support your product/service/brand and promote them to their friends and entire social network.”

Studies say that a brand advocate is 50% more influential than an average customer and so, an asset to connect, engage and build relationships with your future prospects, leads and clients.

They fit in perfectly into any marketing strategy and shape the reason for companies’ promotions and advertising efforts.

Looking at their significance and information offered by Google’s Consumer Barometer Tool, we’ll talk about 4 reasons why you should prefer Brand Advocates in your marketing:

#1 They are persuasive

Brand advocates hold presence and high standing in social networks and the power helps them to have an incredible influence on brand’s success.

It has been found that almost 1 in 3 Internet users’ worldwide claims to be a Brand Advocate and the info makes it even clearer that how much significance and relevance they have.

“Each and every day, 50% of Brand Advocates comment or like posts and blog contributions and 40% share content or links with others. These numbers show how communicative they are and what makes them interesting, relevant partners for brands.”

#2 They influence purchase decisions

 Brand Advocates play an imperative part amid the purchase process. These people when conversing with others about their chosen services/products/brands; are seen as trendsetters and their opinions carry weight.

“Almost 50% of them spent at least a few days researching their last purchase; nearly 3 in 4 spent at least a few hours. And they're open to many brands: 70% consider at least 2 brands.”

So, they impact buyers’ purchasing decisions a lot.

#3 They are informers to potential purchases

Brand Advocates keep on sharing experiences and insights about brands. This open and informative nature and readiness to share experiences, either positive or negative, help them to put on the attention of users.

A few stats to get on the facts:

• 2 out of 3 Brand Advocates seek information online about products/services they use
• In addition to search engines, brand websites are used by 31% of Brand Advocates as a product research tool
• 14% of Brand Advocates turn to social networks or YouTube for product information

There is additional info available too, yet it’s very much clear that the brand advocates keep track of trends at a far higher rate than others and believe in sharing experiences and opinions around.

#4 They are post-purchase reviewers

 Brand Advocates are known for their exceedingly communicative nature and it continues after purchase as well.

Take a look:

• 19% of Brand Advocates share their experiences online in their networks.
• 14% post a review online compared to just 8% among non-Brand Advocates.
• They are important disseminators of information for individuals.

So, why do we need to care about Brand Advocates? Because people listen and believe & accept to them.

Internet gives them a voice and helps them to be seen and noticed.

They know how to use the internet to get and multiply information and thereby, brands can prefer to gain insights into this new channel for sharing their messages.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital  marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 4 Reasons Why You Should Care For Brand Advocates