25 Game-changing Google Mobile Ad Stats For You

1. About ¾ of the world’s population now uses a mobile phone.
2. More than 90% of the world’s Internet users go online via a mobile device.
3. Users spend on average 69% of their media time on smartphones.
4. Mobile’s share of web traffic is up 30% year-on-year.
5. 42% of all mobile brand experiences involve search.
6. 50% of B2B search queries today are made on smartphones.
7. 35% of people who searched on their phone spent more than they expected in the store.
8. 35% of online purchases happen on mobile.
9. Mobile ad spends for 2017 is estimated at $143 billion worldwide.
10. 70% of people report disliking mobile ads.
11. Google holds a 95% share in mobile paid search ad clicks.
12. Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%.
13. 80% of social media time is spent on a mobile device.
14. Local searches are growing 50% faster than mobile searches overall.
15. 68% of companies have integrated mobile marketing into their overall marketing strategy.
16. 71% of marketers believe mobile marketing is core to their business.
17. Mobile email opens have grown by 180% in the last three years.
18. 91% of mobile users say that access to content is very important.
19. 40% of mobile searches have local intent.
20. Avg. pageload speed on mobile sites is 22 seconds.
21. 69% of digital media time is spent on mobile.
22. Mobile makes up 21% of online spending.
23. $0.55 of every $1 spent on mobile advertising is wasted.
24. Mobile ad blocking has increased 90% year-over-year.
25. 92% of consumers share mobile videos with others.

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Source: http://dsim.in/blog/2017/12/15/25-game-changing-google-mobile-ad-stats/