19 Influencer Marketing Stats That Will Surprise You

1. Businesses are making $6.50 for every $1 spent on influencer marketing.
2. 59% of marketers intend to increase their influencer marketing budget in the next year.
3. 4% of influencers chose to be influencers so they could earn revenue.
4. 67% of marketing and communications professionals engage with influencers for content promotion.
5. 77% of fashion micro-influencers prefer Instagram.
6. Social Networks Influence 74% of Consumers’ buying decisions.
7. ⅓ of Twitter audiences follow and engage with social media celebrities and influencers.
8. 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities.
9. Only 14% of people can recall the last time they saw an ad and identify the offer it was promoting.
10. 51% of marketers say that video content produces the best ROI.
11. 86% of women turn to social networks before making a purchase.
12. 75% of marketers claim to have allocated money for influencer marketing.
13. 6 in 10 YouTube subscribers would follow advice on what to buy from their favorite creator over their favorite TV or movie personality.
14. 58% of marketers say “original written content” is their most important type of content, over visuals and videos.
15. Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing.
16. 13% of brands generate $20 in revenue for every dollar invested in influencer marketing.
17. Google searches for the term “influencer marketing” have increased by 325% over 12 months.
18. The influencer marketing industry is expected to reach $1.7B in 2018.
19. 75% of professionals think influencer engagement is effective in lead generation.

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Source: 19 Influencer Marketing Stats That Will Surprise You