15 AdSense Facts & Stats You Wouldn’t Have Ever Found

1. Google launched its AdSense program, initially named content targeting advertising in March 2003.
2. AdSense is a free, simple way to make money by placing ads on your website.
3. Google sells your advertising space for you.
4. Google doesn’t allow you to open Google ads in a new browser window.
5. AdSense Earning = Impression-count x Click-through-rate x Cost-per-click x smart-pricing-factor.
6. CTR can range from 0.1% to 30%, but most commonly around 1% to 10%.
7. Google AdSense customer support doesn’t have a telephone number.
8. Reports on impressions and clicks are usually updated every fifteen to thirty minutes.
9. CPM ads can be either text or image ads and are always site-targeted.
10. The AdSense crawler is different from the Google crawler.
11. You can put up to 3 AdSense units on a page.
12. On 2015 earnings from AdSense was $15 billion which represents around 23% of Google’s revenue.
13. Publishers receive 68% of the revenue and Google 32%.
14. The cost per click calculation is based on an auction type system.
15. AdSense besides content web sites is also available for games, videos, mobiles and search products.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 15 AdSense Facts & Stats You Wouldn’t Have Ever Found

 

7 Google Tag Manager Features “High In Demand” Now

Have you heard of Google Tag Manager?

If you’ve never heard of Google Tag Manager (GTM), you are undoubtedly missing lots of advantages. We’ll talk about the benefits later on; let’s first know what it is.

What is Google Tag Manger?

Google Tag Manager is a free tool that allows you manage, eliminate and use marketing tags- including snippets of code or tracking pixels and remarketing on your website (or mobile app) without having to change the code.

According to Google, “Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.”

What are Tags?

Tags are snippets of website code or tracking pixels that measure traffic and visitor behavior. They make easy to target your audience, leverage remarketing, and test and improve your site.

Here are 7 lesser-known features of Google Tag Manager, inspiring you to weigh in:

#1 It speeds up processes

Google tag manager will help speed up many processes. The modification can be done on a speedy level. They do not need code changes to the website.

This is great because it can speed up the launch time and confirm your audience won’t be killing their time waiting for a page to load.

You don’t need to reexamine the site time and again to confirm that the changes have all gone through.

People who find sites that load fast and productive always value it.

#2 It’s Easy to use

It allows the team to make updates and include new tags rapidly and effectively, without complex code modifications to the site.

This supports the team to test each change and use when ready without the support of an IT developer, which simplifies the method, speeds time to launch, and permits the IT department to concentrate on larger tasks like enhancing the site in general.

#3 Refines Script Management

It makes future upgrades and enhancements much simpler, as changes can be done through GTM and not on each page of your website. You’re on the right path to refining your scripts management.

Additionally, if you’re seeing an upgrade to Universal Analytics, GTM’s upgrades will make the steady change much easier.

#4 It has built-in Debug features

Make sure that your tags are working well before you hit the publish button on live site.

GTM has built-in debug features which let the team test and debug each update in your browser on your real site before publishing the change.

Once you implement this, you’ll no longer have to concern about debugging scripts on your site.

Also, take advantage of Chrome extensions, such as Tag Manager Injector and Tag Assistantthat make debugging even simpler.

#5 It does Auto Event tracking

Usually, event tracking included adding code to the website to track visitor events like clicks, video engagement, and form entries.
Its auto event tracking feature removes the need to manually tag each link you need to track.
Rather, you can target links or buttons by features that are as of now on the link or by using a consistent naming structure.

#6 It has Pre-Built Tags

GTM has a flood of built-in tags for Google AdWords, Analytics, conversions, remarketing, as well as many, many third-party tags.

If you’ve never done coding before, you’re assured to value the ease of this feature.

You can simply customize and set any built-in tag with just a few simple questions and without the barrier of applying code.

#7 It has Version Control feature

Google Tag Manager comes with the version control built-in feature. Every time you publish a change to a website, it creates a new archived version.

It makes easy to roll back to a former version easily. This is an ideal way to keep tags organized and troubleshoot tagging faults and allows you to easily implement similar installations on new GTM container.

 

Conclusion

As technology keeps on pushing ahead, more web leaders are making the move towards Google Tag Manager.

They’re streamlining their sites and are appreciating more visitors than ever before. It’s the ideal timing and you should make the move.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 7 Google Tag Manager Features “High In Demand” Now

Digital Marketing Tool of the Week: Buffer for Video

Buffer for Video: “To upload, schedule and share Videos”

‘Buffer for Video’ is an automation tool to help you upload, schedule and share all your video content from one place.

Know the details

Buffer for Video is the first product to empower native video scheduling to all the big social media networks. You have to upload once, to share your video everywhere. You get access to full analytics on the video update, just as you do for all your other posts, making it easy to compare the effect of video on your social media marketing efforts.

How does it work?

You have to simply upload your video one time, and then, you can share and schedule it on multiple networks. Buffer for Video works smoothly with Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram. You can upload video of up to 1 gigabyte in the file formats of mp4, mov., or avi.

Pricing

Free/Paid

Source: Digital Marketing Tool of the Week: Buffer for Video

 

[INFOGRAPHIC]- 35 Tips You Won’t Succeed In Sales Without

Successful salespeople are always experimenting with existing techniques and trying out new ones.  They constantly practice, develop, and refine their strategy.

This Infographic will help you to know about your peak selling shape. Whether you want to focus on your presentation skills, your approach to calling prospects, your techniques for closing, or all of the above, you’ll find some great tips in this Infographic.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: [INFOGRAPHIC]- 35 Tips You Won’t Succeed In Sales Without

 

6 Most-effective Social Media Ads in 2017

New social media advertising comes out every day, every week; yet there are limited ones that become most popular.

Why? Because, these ads are made virtually with immeasurable ability to scale.

These convey compelling offers through compelling mediums to individuals finding these really compelling.

And, so, we have brought here a couple of social media ads, standing superbly amongst all.

Let’s take a closer look at what each of these 6 ads offers to help you know how to set in proven strategies and generate consistent ROI, via an advertising.

 1) Expression Fiber Arts– Facebook Advertising

A great example of Facebook ad in action comes by Expression Fiber Arts. It does a great job offering free products, downloadable and predictable discounts and coupons for its audience.

Following the strategy, it has earned her more than $1,000,000 in annual sales in just 2 years.

2) Spearmint Love– Instagram Marketing

‘The Spearmint Love’ saw great success with its advertising on Instagram. For its Thanksgiving retargeting campaign, the brand took an optimized approach for conversions and used data from the Facebook pixel to set up a custom audience to retarget. It now automatically builds a custom audience targeting users who visited its website in last 60 days and left without making any purchase.

With the strategy, Spearmint LOVE has seen:

• 8X return on Instagram ad spend
• 47% decrease in the cost per purchase

 

3) RockTape – Twitter Advertising

RockTape, a brand that deals into equipment and athletic tape retailing, brings a great example of Twitter advertising.

It’s been found that promoted tweets with Website Cards drive 43% more engagement than just tweeting out a link. RockTape followed this strategy and has only paid for clicks to its website and set up conversion tracking every single pay out. It also took remarketing based on people visiting its website earlier; yet leaving without making any purchase.

The strategy led RockTape to increase engagement through these campaigns, directing users directly to store and increasing sales.

4) Native Union– Pinterest Advertising

Native Union is a popular brand dealing with mobile phone accessories. It keeps on reposting pictures of its products that talk of high-class lifestyle and are of extreme importance in modern days. The strategy has helped Native Union earn huge popularity amongst all types of customer groups, further improving its sales.

5) Baume & Mercier- LinkedIn Advertising

Baume & Mercier is one of the great names in the Swiss watch industry and has done a fabulous job in its LinkedIn ads. Through a Sponsored InMail campaign, which was customized for young professionals, progressing in their careers; in Italy, France, Spain and the UK, the brand uncovered the greatest potential.

The campaign invited them to take part in intimate style workshops and personal shopping experiences offering an exclusive insight into the design philosophy behind Baume &Mercier. Hundreds of guest joined actors, designers and watchmakers.

Results were:

• It got a response rate of more than 50%
• CRM database grew by 1,200 new members
• 216 of respondents attended the events
• 157 individuals provided their contact details
• Click through rates went 4x of the benchmark

6) Taco Bell- Snapchat Advertising

Taco Bell created a filter for Cinco de Mayo and it performed extremely well. Being fun and engaging, both individually and in groups, it got viewed by 224 Million times. Options became greatly popular amongst users playing with and it helped increase Taco Bell’s sales tremendously.

There are hundreds of altered marketing strategies and everybody is trying to get ahead and to make sure you win, explore and learn how to resourcefully manage your multi-channel advertising without losing your mind.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 6 Most-effective Social Media Ads in 2017

10 coolest YouTube banner designs for your inspiration

If your YouTube fans are alluring with your awesome video content on a regular basis, it’s important to keep your YouTube Channel banner looking fresh.

Banner is one of the important elements representing the style, eminence and insight of your channel.

Every promising YouTube sensation needs an exciting banner that matches their awesome channel.

Here are 10 creative YouTube banner examples and let’s go ahead to find the one that works for you!

What Makes a Good YouTube Banner?

• Minimum dimension for upload: 2048 x 1152 px
• Minimum “safe area” where text and logos are ensured not to be cut off : 1546 x 423 px
• Maximum width: 2560 x 423 px
• File size: 4MB or smaller
• Use a high-resolution image
• Keep it on-brand
• Your banner should represent what your company does in a timely fashion

YouTube Channel Banner Examples

#1 TripAdvisor B2B

TripAdvisor B2B’s aim is “redefining the way the tourism industry markets to travelers”. It is the world’s largest travel website; attracting around 390 million unique users each month.

It is used by millions of travelers to discover and rate accommodations, restaurants, and much more information about endless destinations.

Its YouTube banner is showing this site is all about travel and also it’s portrays the action of visitors giving feedback on their experiences by showing rating signs.

#2  Google

Google is an American multinational technology company that specializes in Internet-related services and products. Its mission is to organize the world’s information and make it universally accessible and useful.

Google cleverly incorporates all its services into its banner. It’s a quick and colorful trip.
Its banner is also a prompt that at times busy can be better. The masterpiece is perfectly balanced, dynamic, and Google’s signature colors are bright as ever.

#3 Refinery29

Refinery29 is a lifestyle destination that delivers non-stop inspiration to live a more stylish and creative life.

It is often featuring its writers, editors, and content producers in its videos. It is showing, they’ve all become popular personalities and the brand put them front-and-center in its channel banner.

#4 Nuvolari Lenard

One of the most exclusive and largest luxury yacht design studios in the world, Nuvolari Lenard is well-known for its timeless and elegant Italian Style.

The most important thing about this banner is its simplicity. The channel banner itself doesn’t show anything clearly marine, the use of capital letters and tiered monochrome does indicate a brand that’s high-end.

#5 Vox

Vox is an American news and opinion website owned by Vox Media.

It uses basic geometric shapes to create its colorful channel banner. Each element features a television line texture, fitting for the channel.

#6 Bon Appétit

Bon Appétit is an American food and entertaining magazine. It is the award-winning No. 1 food lifestyle brand covers food through the lens of cooking, fashion, travel, and technology.

This banner is very clear, from the logo icon to the center image. It portraying its branding and the picture itself sends a sign of the type of content visitors can expect to consume. All you can see is food.

#7 TobyGames

Toby Turner‘s gaming channel, TobyGames, is currently the 100th most subscribed channel on YouTube, and has 6,716,000+ subscribers. He is well-known for his Minecraft, Skyrim, Happy Wheels, Slender, and Walking Dead series.

You can’t beat a Toby channel banner. It has zombies, wizards, swords, “Minecraft” and Segways; all things we can believe that Turner loves deeply.

#8 Delhi School of Internet Marketing  

DSIM is the first digital marketing institute delivering advanced digital marketing course in India via In-class & live online training by Industry experts.

This channel is a home of advanced digital marketing training. It uses a very simple style for their channel banner company’s own logo and a well-blended background with their website URL and contact number front. From one single look, you can have it all.

#9 The Verge

The Verge was founded in 2011 in partnership with Vox Media, and covers the intersection of technology, science, art, and culture.

It is quite a perfect name for a channel that covers the intersection of Technology, Science, Art and Culture. Simple intersecting lines as background are just perfect for it.

#10 Every Tuesday

Every Tuesday is an education resource for aspiring graphic designers and hand letterers. It offers weekly tutorials for Adobe Illustrator, Photoshop, and InDesign.

The channel is run by Teela Cunningham, a graphic designer passionate about helping others.
No wonder the banner is brilliant! Teela paired a script and sans-serif with top view photography in her banner.

Conclusion

Creating a YouTube banner is two-fold process. First, you have to find a way to incorporate your company’s ability into video content in a way that’s engaging and appealing to your target audience.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 10 coolest YouTube banner designs for your inspiration

 

11 Link Building Stats To See Now, Not Later

1. Backlinks in Google search trends peaked in 2011 and 2017.
2. Lists posts on average receive 74% more links than any other content type.
3. SEMRush is the most popular SEO and link tool in the world, followed by Ahrefs.
4. Content marketing interest peaked over link building in 2013 and interest shows continued growth into 2017 – 2018.
5. 35% of clients spend less than $1,000 per month on link building.
6. 53% of clients allocate a quarter or less of their SEO budget to link building.
7. 90% of participants said they employ content as a link-earning tactic.
8. 70% of the links search users click on are organic.
9. 81% of businesses consider their blogs to be an important asset to their businesses.
10. A sample of 750,000 well-shared articles over 50% had zero external links.
11. Content-based link building is most effective tactic and the most popular.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 11 Link Building Stats To See Now, Not Later