15 AdSense Facts & Stats You Wouldn’t Have Ever Found

1. Google launched its AdSense program, initially named content targeting advertising in March 2003.
2. AdSense is a free, simple way to make money by placing ads on your website.
3. Google sells your advertising space for you.
4. Google doesn’t allow you to open Google ads in a new browser window.
5. AdSense Earning = Impression-count x Click-through-rate x Cost-per-click x smart-pricing-factor.
6. CTR can range from 0.1% to 30%, but most commonly around 1% to 10%.
7. Google AdSense customer support doesn’t have a telephone number.
8. Reports on impressions and clicks are usually updated every fifteen to thirty minutes.
9. CPM ads can be either text or image ads and are always site-targeted.
10. The AdSense crawler is different from the Google crawler.
11. You can put up to 3 AdSense units on a page.
12. On 2015 earnings from AdSense was $15 billion which represents around 23% of Google’s revenue.
13. Publishers receive 68% of the revenue and Google 32%.
14. The cost per click calculation is based on an auction type system.
15. AdSense besides content web sites is also available for games, videos, mobiles and search products.

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Source: 15 AdSense Facts & Stats You Wouldn’t Have Ever Found