20 Powerful Digital Marketing Tools to use in 2017

When it comes to marketing, there are plenty of awesome tools. You can have your choice of tools whether doing content marketing, email marketing, social media marketing, search or anything else.

But the sheer number of available tools leaves you puzzled enough to decide from where to start.

And, so to help you, we’ve compiled a list of our favorite digital marketing tools you should use for your marketing needs in 2017:

1) Inspectlet

“Website Heatmaps, Session Recording, Form Analytics”

Inspectlet records videos of your visitors when using your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on site to know how visitors are using your site.

Pricing

Free

2) Wappalyzer

Identify technology on websites

Wappalyzer is a cross-platform utility that uncovers the technologies used on websites. It detects content management systems, e-commerce platforms, web frameworks, server software, analytics tools and many more.

Pricing

Free

3) MozBar

Your all-in-one SEO toolbar for research on the go. On-page elements, HTTP status codes, link metrics, schema markup, keyword difficulty, it’s all only 2 clicks away!

Pricing

Free 30-day trial/paid

4) Pitchbox

 “Influencer outreach & content marketing platform for guest posting”

With multiple prospecting profiles and intuitive keyword search, Pitchbox allows you to find influencers in your niche in a matter of seconds. Integration with top SEO providers, such as Moz, Majestic, SEMRush, and LRT ensure that you only pull back the most authoritative publishers.

Pricing

$195/month-$395/month

5) Clickfunnels

The tool helps you do Landing page and A/B testing with affiliate marketing. It builds complete sales funnels you can drive leads and buyers too.

Pricing

Free 30-day trial/Paid

 6) Keywords Everyhwhere

A plugin to get you search volume, CPC in search, console, and analytics for almost all the keyword research tools out there! So, whether you are an online advertiser, copywriter, blogger or all-round content addict tired of the back and forth steps involved in SEO research, this free extension is going to save you a lot of time.

Pricing

Free

7) HitTail

HitTail is the only long tail keyword tool that generates keyword suggestions by analyzing your existing website traffic. It provides you with very specific long tail keywords that are relevant to your audience.
Pricing
Free Trial/ Paid

8) Google Webmaster Console

Track your site’s search performance with Google Search Console and browse around for more webmaster resources. Find your inbound links, search impressions, positions & clicks, crawl status; all with this tool.

Pricing
Free

9) Boomerang

Boomerang for Gmail lets you take control of when you send and receive email messages. With its use, you can write an email now and schedule it to be sent automatically at the perfect time.

Pricing

Free/Paid Subscription

10) ManageFlitter

The easiest tool currently available for managing twitter accounts you follow. Manage multiple accounts, grow your business on Twitter, use awesome analytics, schedule tweets at optimal times; all of these with ManageFlitter.

Pricing

Free/ $12-49 per month

11) HiPlay

Use HiPlay to recycle content on social, working in conjunction with Buffer. Continuously re-post your evergreen content based on category and selected posting time.
Select social media profiles from your Buffer account, build your Content Library, save posts you want to share multiple times, posts will be sent to your Buffer queue on a set schedule automatically.

Pricing

$5- 25 /mo

12) AutoPin

Leverage automation on Pinterest to attract more clients. In a few clicks, you can set up an automation profile, automate & schedule your pins and drive more traffic back to your site. A tool to generate new clients and more sales on Pinterest!

Pricing

Free 5-day trial/Paid

13) Megalytic

Megalytic is used by digital agencies, marketers and business owners for faster, more insightful and better-looking analytics reports. The tool helps you deliver the right data, to the right people, at the right time. Now, connect your data, create your reports and simply deliver to your audience with this superb tool.

Pricing

Free trial/Paid

14) Call Rail

Use Call Rail to track, record, route calls/conversions in analytics. Its voice intelligence technology automatically analyzes the content of a call to determine if it is a lead or not in real time. It also offers Visitor & Keyword Call Tracking along with Dynamic Website Call Tracking.

Pricing

Free 14-day Trial/Paid

15) Google Consumer Surveys

Google Surveys makes it easy to get fast, reliable insights from consumers across the internet and on mobile devices, allowing you to make more informed business decisions, understand your marketing impact, and keep a pulse on the health of your brand.

Pricing

10¢ to $3.00 per complete

16) Google Page Speed

With Google PageSpeed Insights you can identify ways to make your site faster and more mobile-friendly. It can integrate with your Apache or Nginx web server to automatically optimize your site. You can also integrate the PageSpeed optimization library.

Pricing

Free

17) Nuvi

Nuvi is a tool to increase online conversations. Beautiful, insightful, data-driven designs fuel your strategy and guide your decision-making process.

Its visualizations have been designed to provide actionable insights as quickly as possible to key decision makers. Real time tracking, analytics, competitor comparison reports, and brand name mention tool; all at one place.

Pricing

On Request

18) Marvel

Marvel is used to create and present clickable, interactive prototypes complete with added gestures, clicks, and transitions to look and feel like a real working site. Now it’s super easy to turn sketches, mockups and designs into web, iPhone, iOS, Android and Apple Watch app prototypes.

The screens you doodle in your notebook can easily be incorporated into Marvel through taking pictures and linking them together to form a realistic prototype.

Pricing

Free/Paid

19) Google Structured Data Testing Tool

With Google Structured Data Testing Tool, you can prototype or directly test your structured data. Simply, build, test and release it. The tool makes it faster and easier for developers to understand and use.

Pricing

Free

20) Gtmetrix

GTmetrix gives you insight on how well your site loads and provides actionable recommendations on how to optimize it. The Report gives you the full picture on how your site loads and helps you detect where issues are present.

Explore and try these tools and let us know what you like and what you don’t, in comments below.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 20 Powerful Digital Marketing Tools to use in 2017

11 Effective SEO tools

In the event that you are now running an Internet marketing effort or are going to take on a Web promotion effort, one idea you can't stand to hold back on is, search engine optimization (SEO). SEO is a standout amongst the most prominent popular expressions in Web marketing, however, most Internet marketers just don't know enough about SEO to make this technique work for them. Indeed, even the individuals who are proficient about SEO may experience issues executing their SEO techniques to create the wanted impact.

There are various devices that states different data to attempt and execute SEO procedure:

·      Open Site Explorer

Open Site Explorer, a standout amongst the most essential SEO tool is a link analyzing tool that intently states what Google or Bing's scene resembles. It is utilized to investigate all pages listed via web indexes and offers a huge measure of information about you or your rival's site.

It was created by SEO software firm SEOmoz in 2010, and since then they have kept on updating it tremendously.

What it tells you?

It offers information in regards to important variables that you can track and use to measure SEO execution.

   Page Authority, Domain Authority, Linking Root Domains, Total Links, Social Signals

Why to use it?

You can utilize it to assess your own links and site strength. This is immensely useful while doing your own SEO, and analyzing your own 

particular qualities and shortcomings. One of the best components about this tool is that you can perform a focused investigation against different sites.

What's more, for the last refined deceive you can utilize it to distinguish third party link building options.

2. Google Analytics

Google Analytics is a freemium web analysis tool offered by Google that tracks and reports site activity. It got started in November 2005. It is presently the most commonly web analysis tool on the Web.

Coordinated with AdWords, users can also review online campaigns by following landing page quality and changes/objectives. Objectives here incorporate deals, lead generation, seeing a particular page, or downloading a specific record.

3. Google Webmaster

Google Webmaster Tool is a free tool brought by Google that helps you first comprehend what's happening with your site. Along these lines you pick up choices based off of information as different to going in aimlessly. 

Whether you are an entrepreneur, online advertiser or content writer, it is significantly important for you to grasp people consideration to get through your campaigns or content, whatever has been given to them. Keyword Tool helps you understand what your prospects are really looking for. It has become really popular amongst prominent SEO’s.

5. Google keyword planner

Keyword Planner is a free AdWords tool used by new/experienced advertisers and resembles a workshop for making new Search Network campaigns or expanding the existing ones. You can search on keywords 

and ad group ideas, identify how a list of keywords may perform, and even make another keywords list by adding up few keywords together. It additionally helps you choose focused offers and spending plans to use with your campaigns.

Benefits:

• You can use Google Keyword Planner tool to achieve the additional undertakings:
• You can look for keywords and ad group thoughts taking into account terms that are applicable to your item or service, your landing page, or distinctive product classes.
• You can use measurements like search volume to help you choose which keywords to use for another or existing effort. Get conjectures, as anticipated snaps and evaluated changes, to get a thought of how a list of keywords may perform for a given offer and spending plan.
• Keyword Planner can give some awesome keyword thoughts and activity patterns.

6. Majestic.com

Majestic SEO is a link intelligence tool accessible to site proprietors today and the best part of using this tool is that one can use a big part of it absolutely free.

Benefits:

•    This is simple to use as you just need to put in your URL into it and instantly receives all of the information tailored to your site.
•   This tool is necessary for a link building strategy, including External Backlinks, Referring Domains, Trust Flow and Citation Flow

•     Helps to download information and capacity to make reports with all vital data
•     Offers flexible rating plans
•    Works as a free backlink explorer for websites and a great way to avail limited number of free reports

7. Google Trends

Google Trends is an open web office of Google Inc., in view of Google Search that shows how regularly a specific search term is entered with respect to the aggregate search-volume. This information can be accessed crosswise over different locales of the world in different dialects.

Google Trends seeks information from Google Search, YouTube and Google News and positions the most skimmed for stories. This is by far 

the most comprehensive trends aggregator tool that you’ll discover across the web.

 8. Smallseotools.com

This tool is one of the best plagiarism checker tools for webmasters. You can also use this for reverse image search, article rewriting, keyword

positioning and as a Grammar Checker Tool, Backlink Checker Tool, Website SEO Score Checker and Google PageRank Checker.

9. SEMRush.com

SEMRush is a tool that is particular to finding productive keywords. We're living in a period now when SEO, is at the front line of an effective web journal. 

10. Buzzsumo.com

BuzzSumo is a useful inquiry tool that tracks content on all person to person communication sites and positions them in terms of quantity of shares on Facebook, Twitter, LinkedIn, Google+, and Pinterest.

It screens content by theme or client and presents a propelled web index to convey precise results.

11. Rankwatch

RankWatch through Keyword Archive gives you access to recorded information for your keywords by keeping a screenshot of the Google SERP, when you require it. 

Checking this permits you to re-affirm your rankings, furthermore enquire into whom else was positioning on that particular day.

About The Author

This article has been written by Sarika Singh, a Senior Content Writer at Delhi School of Internet Marketing, an institute that offers digital marketing Course. She likes to share along some intriguing updates around the digital marketing domain. For more updates visit the site: http://dsim.in/