15 Social Media Updates You May Have Missed in November

Facebook

Facebook Updates Events App with Restaurants, Bars, and More

To help you discover bars, restaurants, and nearby attractions, Facebook rebranded its standalone Events app as “Facebook Local”. Facebook Local combines events and permanent places to a single search engine powered by Facebook’s 70 million business pages plus reviews and friends’ checkins.

Announcing New Tools for the Creator Community

Facebook announced two initiatives to help creators unleash their creativity: an app that helps creators manage their presence on Facebook and a central destination where creators can get the resources they need to improve and grow.

The Facebook Creator app is a one stop shop for creators of all kinds, to help take their passions to the next level. With the app, creators can easily create original video, go live with exclusive features, and connect with their community on Facebook — all from their pocket.

Facebook for Creators is a new website where creators can find resources and tips on how to create great videos, connect with fans, and grow on Facebook.

Facebook Introduces Messenger Chat Plugin for Business Websites

Facebook has revealed details about version 2.2 of its Messenger platform, which comes with a highly requested customer chat plugin. With Messenger Platform 2.2, Facebook aims to help businesses and developers “reach their customers in new and engaging ways.” The newest way for businesses to engage with customers is with Facebook Messenger’s new chat plugin.

Facebook Introduces a Simple Polling Feature With Support for GIFs

Facebook has brought a new feature to pages and profiles allowing users to post simple polls, and also, they can add GIFs to those.

Polls take account of 1 question and 2 choices of answers, similar to the new Instagram polls that were introduced recently.

To create a poll, users need to create a status update first, scrolling to the bottom to find the poll option. Then, users are presented with several text boxes where they can enter your question and the two possible answers.

Instagram

Expanding Uploads from your Camera Roll

Starting Nov 7, users can add photos and videos to your story, even if you took them more than 24 hours ago. Now, you’ll be able to easily find and choose anything from your camera roll and share it instantly with friends.

Just like you normally would, swipe up from the camera to open your camera roll or tap the gallery icon. Scroll to choose your photo or video, and tap to select what you want to share.

Stories and Save on Mobile Web

Starting Nov 16, users can experience instagram.com in two new ways: by creating stories and saving posts you like.

You’ll see the camera icon at the top left of your feed. Tap it to take a photo or to add a photo from your library. You can also add text and change the text color. When you’re done, post it to your story by tapping “Share to Your Story”.

Introducing New Stickers for Thanksgiving

November 17, Instagram launched a new set of stickers to help celebrate Thanksgiving in the United States.

From expressive turkeys and decorative gourds to a pumpkin spice latte for warming up as autumn draws to a close, these stickers help you add a little extra creativity to the moments you share throughout the holiday.

New! Request to Join a Friend’s Live Video

Going live with a friend is now even easier. Starting today, when a friend is live, you can let them know you’d like to join in the fun and hang out live together.

When watching a friend’s live video, simply tap the “Request” button in the comments section. You’ll see a confirmation that your friend has accepted your request, and you’ll have a moment to prepare.

Once you’re live, the screen will split in half so you can hang out live with your friend. You can leave your friend’s live video at any time, making it easy to join for a quick hello or a longer chat.

Remix Photos From Friends in Direct

Starting Nov 28, you can remix your friends’ photos — then send them back for fun conversations.
When viewing a photo message from a friend, tap the camera icon at the bottom and capture a reply. Your reply includes a sticker of what you’re replying to. Move and resize it, and add your own twist with stickers, text and drawings. You can remix photos back and forth for a fun visual of your conversation.

LinkedIn

LinkedIn introduces Career Advice feature

To make it easier for members to connect across the LinkedIn network with one another for lightweight mentorship opportunities, we’re launching a new Career Advice feature. Whether you’re looking for best practices for approaching a new project, advice for starting a business, or intel on switching industries, Career Advice can help you connect with the right person.

Get data on your employees’ sharing behavior

The networking site ‘LinkedIn’, is analyzing users’ sharing habits and offering to send its findings to their employers.

This includes the amount of content people are posting, and the impact these updates are having on “content engagement”.

Snapchat

Introducing the new Snapchat

On Nov 29, 2017, a new and improved Snapchat has been introduced for users organized around their relationships and personalized just for them.

The new Snapchat separates the social from the media. This means that the Chats and Stories from users’ friends are on the left side of Snapchat, and the Stories from publishers, creators, and the communities are on the right.

Also, there is “Dynamic Friends Page,” invented to make Snapchat feel even more personal. The new Friends page to the left of the camera displays users’ friends based on the way they communicate with them.

Snapchat Introduces A New Ad Format: Promoted Stories

Snapchat is rolling out a new ad format just in time for the holiday season: Promoted Stories, which will let advertisers pay to push their story to more users.

A Story, for those who may have forgotten, is a collection of photos and videos stitched together into one extended thread with each part of the story disappearing 24 hours after it was shared. It’s one of Snap’s most popular products, and the same product that Instagram successfully copied a little over a year ago.

Anyone on Snapchat can create a Story, including brands or businesses, but they are only visible to the account’s followers. Promoted Stories, though, are country-wide, which means a brand could push their ad to all Snapchat users in the U.S., for example.

Twitter

Twitter Doubles Tweet Character Limit to 280

Twitter has announced doubled its limit for tweets from 140 to 280 characters, a bid to pull in more users and boost engagement at the social network.

The roll-out includes all languages except Japanese, Korean and Chinese, in which space limitations have not been an issue, Twitter said. Twitter has limited its users to 140 characters per tweet since its launch in 2006. According to Twitter’s data, just 5% of tweets were longer than 140 characters, and 2% were over 190 characters. Only 1% of tweets hit the 280 character limit during Twitter’s testing period.

YouTube

Expanding Community on YouTube

Community has always been at the heart of YouTube. From supporting each other, to touring the world, to making each other laugh, you and your audience have established strong bonds on YouTube. This connection goes beyond video, so about a year ago we invited a few creators to test out a new place to connect with fans in-between uploads with polls, pictures, text, GIFs, and more. YouTube called this place Community. Creators have been doing amazing things with it.

The launch of the Reels beta, a new ad format was mentioned here to all creators with over 10,000 subscribers. The idea is to introduce a new video format on YouTube that lets creators express themselves and engage fans without having to post a full video.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 15 Social Media Updates You May Have Missed in November

[Infographic]- 7 Tips to Boost Customer Loyalty Using Social Media

Social media is quickly changing the way organizations connect with customers. Staying competitive in today’s fast-moving businesses needs a strong social media strategy.

It is more powerful and can be used in a variety of ways, including building customer loyalty.
One of the great benefits of social media is that it offers you with the opportunity to interact more often and in a more meaningful way with your customers.

It’s always appealing to chase bigger accounts and follow new consumers, but building customer loyalty is a great way to keep your company prospering for years to come.

In this Infographic, you can take notes on these 7 simple tips to build customer loyalty.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 7 Tips to Boost Customer Loyalty Using Social Media

11 Social Media Posts You Would Never Want To Miss

May was somewhat a month that saw a lot from our most loved social media dashboards as DSIM’s blog featured some incredible content on how to take your social media strategy to the next level.
In all your social media endeavors, you are battling everyone else for space. And, so, here we have incorporated a roundup of the top 11 social media titbits to aid you keep your finger on the pulse.

1) 10 Surprisingly Useful LinkedIn Tools To Increase Sales

In this post, we have examined 10 of the best LinkedIn tools to enable you undertake solid strategy and produce big time sales results.
Here we have touched the finer details of every tool including how to use those, features and pricing. Further, you will get to know that each one could fit nicely with your present and future LinkedIn sales strategies.
Therefore, posts to make you better understand how to use LinkedIn to increase sales and social selling, alongside building trust in your marketing plan. Let’s explore these tools to nail as sales pro.

2) 5 Simple Ways to Make Engaging Twitter Video Content

Every day individuals watch hours on YouTube, Facebook has 8 billion daily video views and Snapchat users watch 6 billion videos daily. So, we wanted to talk about Twitter Video.
When you include video, it spices up things and makes the customer experience more particular helping you emerge.
Let’s start with basics and learn all like how to get most out of your Twitter Video Marketing. 5 basic yet most effective ways to make you learn how to create engaging Twitter Video Content!

3) 21 Mistakes Haunting Your Facebook Ad Campaigns

When making your first Facebook marketing campaign, you should avoid making the rookie mistakes. The good thing about Facebook marketing is that it doesn’t end with a wrong move.
It ends up costing you more, but you’ll generally have a way to fix your poorly performing campaign. The article here handles 21 serious mistakes haunting even the best of the Facebook ad campaigns.

4) 5 Quick Hacks To Improve Your Organic Social Media Reach

Extending ties between organic searches, social and content-related traffic drivers make it ever more important to synchronize efforts among channels. Basically, you’re not prone to maintain good social traffic without some good search and content practices, and the other way around.
Here, in this article we have gathered insights of search and content efforts that will strengthen your organic reach on social.

5) 7 know it all Tips to make A Perfect Twitter Header

Your Twitter header photo displays your personality to the Internet World. A cool and custom header is important for showcasing your brand or identity and with thoughtfulness and good design; you stand out surrounded by millions of active social media users.
Use our incredibly awesome 7 tips to design a great Twitter header that reaches the top and makes your profile stand out among the most. Create awesome Twitter headers without graphic design experience!

6) 8 Best Practices For Your Facebook Ads Research

Facebook ads have made considerable progress in a few short years. Yet, you need to lay the groundwork with ad research to become the best. Check out our favorite Facebook ads research post to find out all the latest & best practices before your competition.
You will end up learning why do you need Facebook Ads Research; what to seek in the process and ultimately the best practices. Here are 8 best practices marketers can use to generate higher performance from their Facebook ads.

7) 20 Facebook Ad Examples To Make you a Campaign Pro

You for eternity learn by seeing the examples. So, find out here 20 Facebook Ad examples and get to know the mentioned takeaways. In the process you’ll be equipped with the first-rate Facebook ad tips & hacks, to help you create your own Facebook campaign successfully.
Simply, we have written about secrets that Facebook campaign professionals use to create amazing, compelling, highly-clickable designs. Be ready for Facebook bringing home majority of users’ attention.

8) 9 Little-known Instagram Hacks You Need To Try Now

Do you know the average Instagram engagement rate for brands is 58 times higher than on Facebook? Yes, it’s true; Instagram is a power player in the world of social and so, you need to get your business a bigger piece of the action, and make the most of your efforts, with these little-known features, tricks, and straight-up Instagram hacks.
Read on the post to find some inspiration for your Instagram Marketing! 9 hacks you probably didn’t know and so, a useful exercise to see what captures visitors’ attention!

9) 5 Biggest Mistakes you can make on Twitter

5 Twitter marketing mistakes you need to stop making!
Twitter, in particular, is one of the best platforms for aggressively engaging with your brand’s audience, yet in the event that you make the wrong moves, you could wind up tweeting into the void, or more terrible, offending potential customers. It is a great marketing tool and gives you many opportunities to connect with your audience.
A post that features 5 worst things brands/businesses can do on Twitter. Avoid these major mistakes and Tweet your way to the top!

10) 5 Tips To Make You Create Impressive Facebook Ad Images

Secrets the Pros Use to Create Great Facebook Ad Images!
When you have to reach to your audience in a scalable way, it actually impacts your business. Facebook Ads play a great role. The image you choose is one of the most important elements of your ad and when getting that wrong, you end up throwing money right into the trash.
In this post, we offer our best tips for creating Facebook ad images, and even examples to inspire your next ad. Go ahead to see the sample!

11) 6 Tips on Running Successful Social Media Campaigns

Social media campaigns last for a certain time period. And, so the way we strategize running a campaign and social media marketing, differs from each other. It can be broken down into three stages: the before, the during and after. Take a look at these 6 tips that have been identified as the main elements of all three stages above.
Use the ideas to encourage your community to like, share, respond, and take action.
Whether you’re in pursuit of new customers or attempting to win back old customers, you’re almost always operating in aggressive space. This means you can’t depend on the same repetitive strategies; get through the clamor and reverberate with your objective market. So, a genuine post for refreshing your Social Media strategies!

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 11 Social Media Posts You Would Never Want To Miss

6 Fool-Proof Ways to Scale Your Social Media Exposure

The key to any successful social media strategy is how you interact with your leads on social media.

Research has shown that social media has a 100% higher lead-to-close rate than outbound marketing. Providing social users with interesting, useful content helps bring in quality leads.

Done right, social media strategy will have a huge, positive effect on your conversions and sales. Let’s look at how scaling your social media helps achieve this.

#1 Complete and useful Company Bio

Your company’s bio must be comprehensive and informative. Mainly, all of the basic information, location information and hours of operation should be listed in a social media company bio.

Try to have the information about who the company is and what it does as short as possible while providing the most facts possible. Consider using a brand slogan or motto or story to drive a major point across instead of long paragraphs of information.

 

#2 Build Trust with Followers

As a business becomes a reliable entity in an industry, users count on the information shared by that brand to be the truth.

In times of disaster, major tragedies or serious events, social media is the easiest and fastest way to get information to users.

 

The promptness of social media posts reaching the masses lets friends and family members to check on those in an affected area. It also helps those directly affected to know where necessary resources can be located.

#3 Partner with Influencers

The important way to scale is to have your company partner with influencerson social media. An influencer is a person on social media that constantly creates content for their usually large and very engaged audience on a regular basis.

By partnering with influencers, you’ll be able to gain better visibility for your services, a strong relationship with a recognized voice in your industry, exposure to a significant audience, an increased following, and applicable traffic driven to your web assets.

 

See how Hallmark partnered with top fashion blogger and Instagrammer, Blair Eadie of Atlantic-Pacific on a longer-term sponsored collaboration.

Many brands are now deciding to engage audiences more efficiently with longer-term partnerships where the influencer becomes a strategic and central part of the main marketing campaign.

#4 Digital Takeovers

The main digital takeover of social media has started major live video related trends.

The creation of platforms like Instagram, Periscope, Snapchat and Facebook continuous live video streaming allows brands to share live stories, live coverage and relevant information directly with its audience.

 

In today’s technically advanced world, being this useful does appear to be essential.

#5 Lower Costs for Marketing

If you are promoting on a business social media page, it costs nothing but an employee’s time. A business can go for paid social media advertisement campaigns and sponsored posts as well.

These campaigns are seen by more audiences of a social media platform than just those that are directly linked to the brand. The lower cost of marketing may make it possible for a brand to offer more advertising.

Brands will have a larger audience for promotions and special offers. The amount of revenue a company gets from brands promotions alone can help expand a business’s audience.

The larger audience likely combined with more purchases being completed from promotional materials far surpasses any cost of marketing via social media.

#6 Scaling Coverage with Expansion

Social media can be used to constantly engage with an existing audience. At the same time, it can grow an audience to expand business processes.

Users may demand that brands be present on multiple social media channels as some only pay attention to one or two social media networks often.

 

It doesn’t displease to share something a little humor and off topic sometimes. It shows the audience that the brand knows how to have fun and that life can’t be serious all of the time. A little humor once-in-a-while is a good thing, just be sure to use it attractively.

Conclusion

It is important to be present on social media. Things posted on social media go viral speedily.

It can make a huge and positive effect on your business driving your salesnumbers up, creating a trending topic, and building a resilient and more reliable audience.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 6 Fool-Proof Ways to Scale Your Social Media Exposure

How to Use Promoted Pins on Pinterest?

Before hopping over the promoted pins highlight of Pinterest, it gets important to know this long range social networking channel.

What is Pinterest?

As we know, Pinterest is a social networking site that permits clients to outwardly share, and find new interests by posting (known as "pinning" on Pinterest) pictures or videos to their own or others' boards and skimming what different users have pinned.

As said the world’s catalog of ideas, this is a medium interfacing people through shared interests i.e. their passion, leisure activities, tastes, and values. This is done in an individual and credible way. A user needs to go for registration to utilize this images sharing site.

This stage is used enormously for uploading, saving, sorting and managing images and other media content.

What is Promoted Pins on Pinterest?

A promoted pin is a paid promotion on Pinterest. These are much the same as customary pins, the only difference is that one has to purchase them to get them seen by other individuals. These are local advertisement units that perform simply well. Promoted Pins can be utilized just for US or UK based business accounts.

Utilizing this component, a user can focus on specific areas, demographics and gadgets and achieve clients who are looking for or have demonstrated an enthusiasm for the relevant offerings. Promoted pins keep running on an expense for every click (Cost per Click Basis) and the campaign has a predefined day by day spending plan and span.

Pinterest is a fantastic approach to advance your brand image and direct people to your business. Promoted pins bring things a stride further. These look like general pins, yet have extra capacities to build perceptibility, so you get to the target clients at the ideal time.

Why this feature becomes important?

The stage is a standout amongst the most inventive spots for clients to recount their image's story and carry out the expansion of the brand value all the while. A user can purchase and utilize elevated pins to accomplish all his/her advertising objectives. Promoted Pins help organizations to accomplish their business objectives, regardless of their sizes.

• Awareness
• Engagement
• Traffic

How to create and edit promoted pin campaigns?

To put promoted pins into performance, first pick up a pin, and after that include terms. At that point, you need to set up the targeting and choose who sees it. Next step is of setting up a CPC bid. Later on, pick up a campaign and spending plan. At last, track and examine your elevated pins to perceive how your campaigns are getting along and figure out what to change to enhance results.

Campaigns can be made for various moments, product offerings or to advertise the same Promoted Pin with various targeting. Furthermore, the budget, and start and end dates of a campaign can be managed

The strides to figure out how to run a Promoted Pin Campaign are shown underneath and you can allude to this as you set up your first campaign.

• Get started
• Choose an objective for your campaign
• Enter your campaign points of interest (details)
• Pick a Pin to promote (So these appear in the most relevant places)
• Add targeting details ( Set up targeting so the right people see your Promoted Pin)
• Set your bid
• Edit your Pin
• Set up billing
• Promoted Pin ad review
• Edit a Promoted Pin campaign
• Edit a Promoted Pin within a campaign
• Add Promoted Pins to existing campaigns

About the Author

• Sarika Singh is the content writer for Delhi School of Internet Marketing, A Digital marketing Course provider In India. where you learn from industry leaders how to do marketing online, bring targeted traffic to website, generated potential business leads and increase brand awareness by using various online platforms like search engines, social media, email marketing, online display advertising, mobile marketing, content marketing and much more. She has a bachelor’s in journalism, loves reading, writing poems and shares her believes empathetically on Internet Marketing topics. DSIM receives 4.7 rating out of 5. DSIM reviews, feedbacks,  track record of results and success is due to its investment in students, best training, and technology. More reviews can be checked out on : https://www.quora.com/What-are-the-reviews-of-Delhi-School-of-Internet-Marketing-Is-it-really-worth-learning

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A Fully Professional guide to Social media

Social media marketing is the process of marketing through social media sites like Facebook, Twitter, YouTube, etc. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

Facebook

Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. 

Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc. Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly.

Twitter

Twitter has picked up a lot of steam in the last year for being a great place for social media marketing. While Twitter has grown far beyond its micro-blogging roots, it is important to think of Twitter similar to a company blog. 

While the primary purpose is to get the word out, it is just as important to add a personal touch rather than relying on RSS feeds to deliver stale press releases or simply repeat the company blog.

YouTube

Some of the most effective social media marketing strategies center around YouTube as a video sharing platform. While often more time-consuming and expensive, YouTube can easily become the centerpiece of a larger social media campaign.

Because of its social nature, YouTube can be a great way to interact with customers and get them involved with the marketing as well as the product. An excellent example of social media marketing on YouTube done well was Microsoft's response to the "I'm a Mac" commercials. The more you interact with the customer, the more brand loyalty you build.

Google+

Google+ is the new Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. 

Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others.

Pinterest

Pinterest is latest in social media marketing trends. This image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes.

Pinterest allows small businesses to showcase their own product offerings while also developing their own brand’s personality with some unique pin-boards.

LinkedIn

LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals.

Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendation makes your business appear more credible and reliable for new customers.

Become a social Media Marketer:

A Social Media Marketer can earn handsome salary and can work as a freelancer too. To become a successful Social Media Marketer You need to build a Community of Your Own. Before you can sign up clients you'll probably need to have a thriving social media presence of your own.

Social media is a very powerful tool to reach out to your targeted audience, but many don’t know how to utilize it effectively. Delhi School of internet Marketing (DSIM ) Advance Digital Marketing course give leverage to learn Social Media Marketing and Digital Marketing as well. It is one of the best digital marketing institute in Delhi.

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