21 Stats That Prove You Need To Do Marketing on Twitter

1. Twitter has 317 million monthly active users.
2. 77% of top 100 companies are on Twitter.
3. 70% of small businesses are on Twitter.
4. 33% of Twitter users follow a brand.
5. 42% of consumers learn about new products and services via Twitter.
6. Engagement is 200% higher for tweets that include image links.
7. Engagement is 17% higher for tweets that contain less than 100 characters.
8. The retweet rate is 86% for tweets that contain links.
9. 92% of engagement with brand’s tweets comes in the form of link clicks.
10. Tweets that ask followers to retweet have a 12x higher retweet rate than those who don’t.
11. 50% of shoppers have made purchases based on recommendations found through a social network.
12. 79% of Twitter users are more likely to recommend brands they follow.
13. 67% of Twitter users are more likely to buy from brands they follow.
14. 85% of followers feel more connected with a small business after following them.
15. 63% of people follow Small Business to show their support for them.
16. 58% of top brands have over 100, 00 followers on Twitter.
17. The average Twitter user follows five businesses.
18. Companies using Twitter for customer service see a 19% lift in customer satisfaction.
19. 76% of consumers are likely to recommend the brand following friendly service.
20. 69% purchased from an SMB because of something they saw on Twitter.
21. 94% plan to purchase from the SMBs they follow.

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Source: 21 Stats That Prove You Need To Do Marketing on Twitter